Business research methods are used for studying consumer behaviour, so in order to understand consumer behaviour we need to study business research methods. Now, why do we study consumer behaviour? The study of consumer behaviour gives us an insight about purchsing behaviour of a consumer which helps in designing the marketing strategies for the product.further. It also gives us an idea about consumption pattern of the consumers and helps us in product design and other related activities like packeging etc. To understand the importance of study of Consumer Behaviour lets take the example of Colgate.
Colgate-palmolive could increase its sales by 50% by just increasing the mouth of paste tube by 10 to 15%. they got this idea after studying the consumption pattern of their consumers. they found that most of the consumers decide about the quantity of paste to be taken on brush by its length not by its circumference. so they increased the size of the mouth and the sales increased becouse the same consumers started consuming more quantity per unit time.
Knowing your consumer is the key to success and hence All the marketing strategies of a company must be backed by the insights driven from the study of its consumer.