The Times of India Group in partnership with S.P. Jain Institute of Management and Research (SPJIMR) has launched a “Program in Strategic Media & Entertainment Management” (PSMEM).
PSMEM’s structure and curriculum is a reflection of the Media & Entertainment industry’s current and future skill set requirements. The program aims to create thoroughbred Media & Entertainment (M&E) professionals leveraging the high-powered Advisory and Academic Council members’ extensive and insightful experiences.
The Academic Council that comprises of eminent people with experience in Media & Entertainment industry are M.G. Parameswaran (Ambi), Brand Strategist, Founder of Brand-Building.com; Abhinav Chopra, CHRO, Viacom18; Sameer Pitalwalla, CEO and Co-Founder, Culture Machine Media Pvt. Ltd.; Rohit Suri, Chief HR and Talent Officer, South Asia, GroupM; Sandeep A. Varma, Founder and MD, ICOMO Advertising India Pvt. Ltd. and Film Director; Vikram Sakhuja, Group CEO Media and OOH, Madison; and Dr. Ashita Aggarwal, Associate Professor & Head of Department, Marketing, SPJIMR, Mumbai.
Veteran Vikram Sakhuja, Group CEO Media and OOH, Madison will expound on the principles and skills required to excel in the industry. Sharing his thoughts, he said, “PSMEM is an absolutely brilliant initiative between the Times Group and SPJIMR. Both fantastic institutions are bringing in media and management skills respectively, offering a real killer combination.”
PSMEM envisages all potential participants getting a thorough understanding of the business side of traditional and emerging digital M&E verticals. Every General Management subject – Marketing, HR, Finance, Economics – has been given a Media & Entertainment perspective. The unique component of PSMEM is the M&E Entrepreneurship Modules (I&II) to encourage entrepreneurial innovation in the M&E space with assessments from a few VCs in the second term. The two experiential workshops in Design Thinking and Creativity are the other unique facets of this program.
Storytelling is another important ingredient that is essential to sell or connect the audience with a brand and can be done in different forms believes, Sameer Pitalwalla, CEO and Co-Founder, Culture Machine Media Pvt. Ltd. He commented, “While content is king, there is a lot beyond print and short videos.”
Being an HR and Talent Officer, Mr. Rohit Suri is well experienced in nurturing young talent to meet industry requirements and becoming leaders. He said, “In my search for talented professionals from college campuses, I have always felt there is a huge gap between what is taught v/s industry requirements. Through this course, my intention is to equip young professionals with relevant skills to enable them apply their expertise right from Day 1 of their job.”
“There is a lack of managerial talent in today’s professionals. I am glad to be a part of such a course which encompasses the new age media trends with a focus on technological advancements. I am sure this will create leaders who will justify the positions of future managers/ entrepreneurs”, says Sandeep A. Varma, Founder and MD, ICOMO Advertising India Pvt. Ltd. and Film Director.
Eminent industry personalities have conceived the curriculum after analysing existing skill-gaps and the growing demand for managerial talent. Taught by a core faculty from SPJIMR and the industry representing traditional and new media, PSMEM will surely equip young media professionals thrive in the new world of media and entertainment.
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