Career Options in Journalism and Mass Communications
Flooded as the contemporary world is with the mass media and the print industry, working there would become a rewarding adventure! Unlimited opportunities exist globally for persons with the right aptitude of sharing in a cosmopolitan world. Excellent writing and speech abilities with a dynamic flair of organizing programs would be essential. Dramatic insights into the daily dose of sensational media would be supplemented with all the facilities that technology has to offer.
Though television and the internet may be only a few decades old, the history of writing and printing goes back many hundreds of years. Writing remains at the heart of every kind of media adventure, be it television and the internet. Song and dance predated the coming of multimedia by thousands of years. These art forms also lean heavily upon the written word.
What exactly does mass communications study mean?
Media immediately springs to mind and everybody is familiar with that. Journalism or the writing industry is intimately linked with the media, comprising newspapers and magazines, radio and television broadcasting. Corporations and institutions produce audio and video advertising materials besides training. Sales and public relations also require such materials. In the present day world, visual communications takes precedence over other kinds of media. The electronic media rules supreme. Images and videos rule the extensive world of social media.
Importance of the mass media
Not only does the media provide news and information like a lifeline to the society, it comments on the significance of the day to day happenings. Perhaps subconsciously, the behavior and attitudes of society are molded by the media. Entertainment would be poorer without the wonderful media world.
The media requires freedom to function well, but censorship rules restrict what can be shown. Media does play an important role in society, but responsibly so. The media-government relationship is a sensitive matter during national emergencies and political power struggles.
Education at all levels extensively uses media facilities in classrooms, seminars and workshops. A dynamic education cannot be imagined in the absence of media facilities. Newspapers, presentations over projectors and screens, films and drama play a crucial role in developing young minds to larger issues of society.
Journalism and mass media study courses
Journalism and mass media college courses are offered by various universities. It could be a regular three-year degree program leading to the bachelor degree after 12 years of school education. Postgraduate and doctorate degrees are also awarded. Short-term courses also exist as well as online and distance learning programs. The employee would find it convenient to avail of distance or online education that is very flexible.
Skills taught in such media courses
Critical thinking and logical reasoning are rare and would develop skills that apply to a variety of situations. Researching and information gathering ability is stressed in order to delve deeper into a subject and share findings. Writing and spoken communication need to be refined and practiced because much of media work depends upon effective messages. Communication skills via various media forms would be necessary. Powerful and creative use of language and music/images/videos would be most effective as in advertising.
Media people need to work under pressure to cope up with deadlines. They should be able to work independently as well as in a team. Editing is crucial in every form of media and that skill needs to be developed. Experience is the final teacher and study courses include a period of internship to hone the fine skills perhaps in newspapers or television stations.
Positions that mass media courses lead to
Student life is full of dreams, but it helps to be realistic! Beginning in small positions is the norm before valuable experience is gathered. High achievers might land enviable positions in campus interviews.
As a journalist, becoming a newspaper editor, reporter or critic can bring immense job satisfaction. A columnist may write about sports, politics, business or tourism. Photojournalism and news director are also challenging positions. A videographer or writer gets opportunities for creative expression. In the immense world of publishing, a literary agent, editor or writer presents some good career choices.
The greatest opportunities for media people arise in broadcasting and production. Scriptwriters and news directors carry responsible duties with great opportunities for promotions. Why not take up the challenges of director or film editor? Production managers and supervisors have to shoulder large responsibilities that test management ability. Some additional technical training may be needed for some of these roles like sound mixer and special effects specialist.
Advertising/marketing, business and public administration are also areas where media people would fit in very well. Become a publicity director or information specialist. Business managers or research analysts are also possible positions. Event coordinator or program administrator should be good too.
Like almost any other profession, adequate qualifications and experience could lead to highly paid teaching positions in institutes, colleges or universities. Some years of work out in the media field allows workers to feel the pulse and anticipate future changes in a highly evolving field. Research provides another option for dramatic career advancement. Since everybody is looking for big bucks, success in media is quite a possibility to reach the media headlines.
Just as education is the mother of all professions, media studies could lead to several openings in diverse fields. In politics and government agencies, public information officer and campaign director besides speechwriter could be some openings. International relations might offer openings for translator or foreign correspondent, diplomat etc. In community relations, human rights officer and activities director are some possible openings. Public relations might offer jobs like news writer or publicity manager.
Preparing for a career in media!
Individuals nowadays have ample daily experience of the media. Yet passive experience needs to be avoided. Take a vigorous part in social media. Express and share experiences through text and images. Interest in technology and a basic understanding are necessary because that is how the media operates. Writing and spoken skills are very important. Travel extensively, meet people and develop social contacts. Every institution maintains media facilities via newspaper, radio or video. That could be the first step in a dramatic media career.
The School of Media & Mass Communication was established in the year 2013 by A P Goyal Shimla University, an educational institute committed for the industry based education.